Today our video and article focuses on viral
campaigns with a list of the additional
techniques for your review to help you think
out of the box with your viral campaigns.

Viral marketing has garnered much attention today.
The way it spreads a marketing message can be very
effective. Internet viral marketing behaves like a
virus, as the name implies. The marketing message has
a tendency to be spread through virus-like activity.

There are many well-known ways of creating a fuzz
through Internet viral marketing. One can utilize site
links, referral programs and other viral marketing
techniques to be able to reach his target audience. A
bright idea is the start of the viral marketing
venture and this is made operational through the
right techniques.

This article tries to explain some of the other viral
marketing techniques that are out there on the Internet.
These are tools which can sometimes be overseen by
the marketer because his vision of viral marketing is
limited.

Here are some of the techniques which can be effective
in spreading a marketing message:

Create an award

Awards catch attention. When someone or something is
given an award, it creates fuzz in the target audience.
One can look into award creation to be able to attract
people and be successful in spreading the marketing
message.

Distributing a free software

Everybody loves freebies! If one is competent in
creating software programs for different applications,
he can actually use them to as marketing tools. One must
make sure, though, that the software contains some kind
of advertisement containing the marketing message.

Providing free email account

This is the technique that was employed by hotmail when
it initially started. Every person who signed up for their
free email account carried the marketing message. This
simple idea turned hotmail into a craze and its owners
into millionaires. Although doing the same thing today
may not emulate the results which were generated by
hotmail, but it still is an effective way of marketing.

Providing free web space

Again, freebies are loved by everyone. If one has the
option to give free web space to enthusiasts, he can do
so. This is a way of effectively marketing a message
since people will be intrigued and enticed by the free
web space offer. One can make a deal with the people
who would want to get some free web space. One can
demand to put up his logo, or the marketing mechanism
in the website that will be developed by the one who
supplied the free web space.

Creating a top 100 site

Viral marketing can be seen as a game of getting hits
from the Internet users. A “top 100” website is very
popular for people who are researching for something
or engaged in plain web surfing. They would like to
get quick information about the best websites that are
out there. The problem of too much information on the
Internet can be used as an effective tool for viral
marketing.

Offering free e-cards

The keyword here is, again- Free!

Offering free graphics, banners, templates

If one is involved in doing artworks, he can publicize
his works and offer them to different people who might
want to use them for their own purposes. Again, one
must be creative in using these media in marketing.

Offering free consultation

If one is a specialist in a certain area, he can offer
free services for a certain period of time or for a
certain topic and use this opportunity to relay his
marketing message.

Offering specialized link directory

People are always looking for specialized link
directories. This is connected to the problem of
having too much information in the Internet. Sometimes,
people just want to get information faster.

Free newsletter with bonuses

Newsletters can directly contain the marketing message
that one would want to convey, but of course, people
should have some incentive to look at the newsletters.

Free redirect service.

Linking with other websites can be used as a viral
marketing tool. There are many people who are doing
this right now.

Free screensavers

In using screensavers, one should have a general theme
so that people can identify with them.

Free autoresponder service

An autoresponder service is a program which
automatically responds to emails that are sent to the
responder.

Free email course

A free email course can be used by marketers since it
is a good way to learn and get information about the
basics of getting connected through the net.

Writing articles and distributing them for reprint

If one is a good writer, he can write articles and use
them to be able to convey his message. The articles may
not necessarily contain the message itself but
arrangements should made by the marketer with the other
party.

Using forums and discussion boards (using signatures)

If one has a discussion board in his website, he might
as well let people use it for free. An advertisement at
the top of the discussion board will definitely be an
effective way to market the website.

Start your own affiliate program (one of the best method
to generating traffic and sales!)

Affiliate programs give incentives to webmasters to put
up your banners into their websites. This is one of the
most popular viral marketing techniques today.

Joint Ventures

Special arrangements can be made with the webmasters so
as to maximize the potentials of the banners and
minimize the cost of putting them up.

Provide free guestbook

Providing a free guestbook will attract people because
it is an avenue where they can share their ideas and
these ideas will eventually be  read by others.

Provide free forum

Forums are quite popular. People love to have
conversations and forums are one of the main reasons
why people visit a certain website.

These are just some of the ways on how a marketer can
spread his message through the Internet. There are
other ways of doing viral marketing and marketers are
encouraged to think out of the box!

Best Wishes,

Paul Gallion
Marketing Strategies Group

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