1. What is CPA Marketing?
CPA marketing is the process of joining a cost per action program, sending visitors to the business’s landing page and being paid for the number of users that take the stipulated action.

2. What are the benefits of CPA Marketing?
> The main benefit is that you get paid per action rather than per sale.
> Another benefit is that it’s easier than managing an online store – i.e. you don’t have to store inventory, have a credit card processing facility and ship products.

3. What is the difference between CPA and Affiliate Marketing?
> With affiliate marketing affiliates are paid per sale.
> With CPA marketing members are paid per action – the action could be signing up to a newsletter or completing an online form.
> However, you would promote both affiliate programs and CPA offers the same way.

4. Where is the Best Place to Find CPA Offers?
> The best place to find CPA offers is at a CPA directory/ network.

5. What are the Best CPA Directories?
The best CPA directories are as follows:
> PrimaryAds.com
> AzoogleAds.com
> DarkBlue.com
> AffiliateFuel.com
> BulletAds.com

6. How do I know which are the best CPA offers?
> You’ll never know until you test and track an offer.
> The outstanding CPA directories allocate each affiliate an Affiliate Manager, with access to this person’s email and phone number. A great way to find out what the best CPA offers are is to contact your Affiliate Manager.
> Most CPA directories send out a newsletter which tells you what their new and recommended offers are.

7. What are the Best Ways to promote CPA offers?
> Search Engine Optimization (SEO)
> Pay Per Click Advertising (PPC)

8. Where Can I Find Out More About SEO and PPC?
> Ken Evoy’s : Affiliate Masters Course (SEO)
> Jeremy Palmer’s : High Performance Affiliate Marketing (PPC)

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