Today our video and article focuses on viral
marketing with a list of the additional
techniques for your review to help you think
out of the box with your viral marketing.

Viral marketing provides astonishing results to almost any online business, products or services. It is a vast source of “one-way” links, sales leads and targeted traffic. Yet, still several marketers are either not familiar with these techniques or does not recognize their capabilities or not taking complete advantage of what they call the “viral factor” in their online marketing efforts.

Viral marketing refers to the method of giving away or supplying something for free then permitting individuals to distribute or send out to others. Viral marketing’s main purpose is to circulate your message or promotion to as various individuals as possible yet not spending any money for promotion or advertising.

Generally, viral marketing strategies can be utilized by any online business or web site, be it small or big.  Any online marketer can use such strategies provided is willing to devote some time to set certain steps into position.  Viral marketing strategies done the right way will produce numerous benefits.

Simply put, the basic concept of all viral marketing strategies is to include a freebie in your ad that people can use or giveaway.

Benefits of viral marketing:

•    Increase link popularity

•    Increase or improves targeted traffic

•    Builds brand recognition

•    Generates targeted leads

•    Automates marketing efforts

Types of viral marketing strategies:

1. Writing articles with resource box.  Write articles pertaining to your service or products.  Permit your recipients to reprint or copy your articles in their newsletter, website, e-zine, magazine or e-books. Your article must include or display your “resource box” as well as the option for reprints of articles at the bottom.  When you have any affiliate program, then let your visitors add in an affiliate identification in your “resource box”.

2. Using forums and discussion boards.  When you are capable of setting up a bulletin board or a forum, then you actually have an efficient marketing tool.  You can invite and permit online users to utilize your “discussion board” in their website since many internet users do not have these tools.

Just remember to incorporate your banner at the board’s uppermost portion. If you are not capable of setting up a bulletin board or a forum, then you can browse the internet for hosting services that allows you to put up one for free.

3. Providing free website.  When you are making use of a “dedicated server”, you are able to permit internet users to register for a web site for free on your own server.  And because you gave away some space, you can oblige them or demand that they display your “banner ad” at the uppermost potion of their site.

4. Distributing free software.  Permit your website visitors to distribute your software for free.  Simply include your online business ad within the software.  The internet provides numerous available tools that permit you to “brand” your software with messages and your contact information.

You can pay for the rights and then you have your own software for free! Or, there are programs available that permits you to make your very own software. Just search the internet!

5. Offering free graphics, banners, templates, etc.  If you have the skill and talent for web design, then you can be able to make graphics, templates, banners etc., upload all to your website and allow your visitors to pass on your fonts, graphics, templates, banners etc., for free, of course.  Simply display your ad onto your designs or oblige recipients that they “link directly” to your site. Also be certain that you incorporate a “link back” to your website in your “copyright notice” and oblige your recipients to hold intact your “copyright notice”.

6. Free redirect service.  Permit your web visitors to impart your “free online service” to their visitors, web site, e-zine or newsletter subscribers. It can be a free e-mail, “search engine submissions”, e-mail consulting, etc. Let your imagination soar and think of things that you can offer for free.

Keep in mind that your marketing message that will be relayed or transmitted by any type of viral strategy should be brief and clear; likewise it should be simple for your visitor to obtain your free offer.

In the same way each free item should carry a very simple course through which a recipient is able to inform his links or friends about it, in order that they also can obtain your free offer and simultaneously be able to view your message then supply you with their email address and names.

Viral strategies are very powerful marketing tools; nonetheless, these are tools that require to be carefully used with substantial thought. When you are offering something for free, note that it needs to be of good quality, of value and targets the needs of your prospects.

Best Wishes,

Paul Gallion
Marketing Strategies Group

Today our video and article focuses on viral
campaigns with a list of the additional
techniques for your review to help you think
out of the box with your viral campaigns.

Viral marketing has garnered much attention today.
The way it spreads a marketing message can be very
effective. Internet viral marketing behaves like a
virus, as the name implies. The marketing message has
a tendency to be spread through virus-like activity.

There are many well-known ways of creating a fuzz
through Internet viral marketing. One can utilize site
links, referral programs and other viral marketing
techniques to be able to reach his target audience. A
bright idea is the start of the viral marketing
venture and this is made operational through the
right techniques.

This article tries to explain some of the other viral
marketing techniques that are out there on the Internet.
These are tools which can sometimes be overseen by
the marketer because his vision of viral marketing is
limited.

Here are some of the techniques which can be effective
in spreading a marketing message:

Create an award

Awards catch attention. When someone or something is
given an award, it creates fuzz in the target audience.
One can look into award creation to be able to attract
people and be successful in spreading the marketing
message.

Distributing a free software

Everybody loves freebies! If one is competent in
creating software programs for different applications,
he can actually use them to as marketing tools. One must
make sure, though, that the software contains some kind
of advertisement containing the marketing message.

Providing free email account

This is the technique that was employed by hotmail when
it initially started. Every person who signed up for their
free email account carried the marketing message. This
simple idea turned hotmail into a craze and its owners
into millionaires. Although doing the same thing today
may not emulate the results which were generated by
hotmail, but it still is an effective way of marketing.

Providing free web space

Again, freebies are loved by everyone. If one has the
option to give free web space to enthusiasts, he can do
so. This is a way of effectively marketing a message
since people will be intrigued and enticed by the free
web space offer. One can make a deal with the people
who would want to get some free web space. One can
demand to put up his logo, or the marketing mechanism
in the website that will be developed by the one who
supplied the free web space.

Creating a top 100 site

Viral marketing can be seen as a game of getting hits
from the Internet users. A “top 100” website is very
popular for people who are researching for something
or engaged in plain web surfing. They would like to
get quick information about the best websites that are
out there. The problem of too much information on the
Internet can be used as an effective tool for viral
marketing.

Offering free e-cards

The keyword here is, again- Free!

Offering free graphics, banners, templates

If one is involved in doing artworks, he can publicize
his works and offer them to different people who might
want to use them for their own purposes. Again, one
must be creative in using these media in marketing.

Offering free consultation

If one is a specialist in a certain area, he can offer
free services for a certain period of time or for a
certain topic and use this opportunity to relay his
marketing message.

Offering specialized link directory

People are always looking for specialized link
directories. This is connected to the problem of
having too much information in the Internet. Sometimes,
people just want to get information faster.

Free newsletter with bonuses

Newsletters can directly contain the marketing message
that one would want to convey, but of course, people
should have some incentive to look at the newsletters.

Free redirect service.

Linking with other websites can be used as a viral
marketing tool. There are many people who are doing
this right now.

Free screensavers

In using screensavers, one should have a general theme
so that people can identify with them.

Free autoresponder service

An autoresponder service is a program which
automatically responds to emails that are sent to the
responder.

Free email course

A free email course can be used by marketers since it
is a good way to learn and get information about the
basics of getting connected through the net.

Writing articles and distributing them for reprint

If one is a good writer, he can write articles and use
them to be able to convey his message. The articles may
not necessarily contain the message itself but
arrangements should made by the marketer with the other
party.

Using forums and discussion boards (using signatures)

If one has a discussion board in his website, he might
as well let people use it for free. An advertisement at
the top of the discussion board will definitely be an
effective way to market the website.

Start your own affiliate program (one of the best method
to generating traffic and sales!)

Affiliate programs give incentives to webmasters to put
up your banners into their websites. This is one of the
most popular viral marketing techniques today.

Joint Ventures

Special arrangements can be made with the webmasters so
as to maximize the potentials of the banners and
minimize the cost of putting them up.

Provide free guestbook

Providing a free guestbook will attract people because
it is an avenue where they can share their ideas and
these ideas will eventually be  read by others.

Provide free forum

Forums are quite popular. People love to have
conversations and forums are one of the main reasons
why people visit a certain website.

These are just some of the ways on how a marketer can
spread his message through the Internet. There are
other ways of doing viral marketing and marketers are
encouraged to think out of the box!

Best Wishes,

Paul Gallion
Marketing Strategies Group

Today our video and article focuses on a viral
marketing campaign with a list of the additional
techniques that you can make use of. Enjoy!

Since its inception, a viral marketing campaign has long
been accepted as one of the best ways in generating good,
“targeted” traffic to your site.

In fact, it has already established its footing in the
business since the “hotmail epidemic” and the “dancing
baby” was first disseminated. With the success of these
two primary concepts of viral marketing, most businesses
have already devised some ways on how to make the most
out of viral marketing.

For this reason, various viral marketing techniques have
been created that can be used to economically distribute
their promotions and marketing messages to possible
customers in a global perspective.

Today, there are as many forms of viral marketing
techniques as there are consumers getting access to the
Internet, all of them seeking for information worthy of
sharing to their friends. For those who are not yet
quite familiar with the other viral marketing techniques
that can be twice as good and effective as the usual
forms of viral marketing techniques, here is a list of
the additional techniques that you can make use of:

1. Providing free email account

Getting a free item is an absolute gift. This is because
it is not everyday that people get to hook up in the
Internet and get something for free, right? But the idea
of getting a free email account is doubly fun.

For so many years now, emails have always proven its
viability to both the consumers and the businesses. In
viral marketing, emails have been one of the most
feasible and effective tools especially to those who are
still new in the business, those who have small business,
or any ventures that cannot simply afford to have big
budgets for their promotions or marketing.

The concept behind the wonders of providing free email
account is that people, who would like to be connected in
today’s “wired world,” would find the free email account
as an absolute solution to their Internet needs. This is
especially true for those who cannot afford the high costs
of email providers nowadays.

2. Create an award

In viral marketing, generating awards or loyalty points
are very effective in creating a marketing epidemic. The
concept behind this viral marketing technique is that by
creating an award to a “webmaster,” which have
painstakingly established and created good graphic
designs on your site, you are actually creating a name
for your business.

This happens when the receiver of the award would try to
brag about his achievements and tell other people about
the idea. In turn, you get to attract other people to
visit your website. Not only that, with the backlinks
that you have provided on their awards that are being
displayed on their own sites, you can effortlessly lure
other people to try what you have to offer on your
website.

Besides, creating awards could only mean one thing —
optimum exposure in the Internet. The more exposed your
website is, the more people will get to know that your
business exist.

3. Distributing a free software

One of the best techniques in generating good traffic
through viral marketing is by means of distributing
free software.

By offering a free tryout form of your software to
your potential customers, you can easily instigate the
probability of having them avail of the full version.

Besides, allowing your potential customers to try your
software would compel them to share the “good news” to
others if ever they are satisfied with your product.
Hence, you get to market your product without employing
expensive means.

4. Free screensavers

Screensavers are one of the most popular tools in the
Internet nowadays. Thos who wanted to customize the
look of their PC’s would love to use different styles
of screensavers.

Therefore, by simply giving away free screensavers,
you can automatically generate traffic to your site
without the hassle of marketing your website the hard
way. Once an individual is satisfied with your
screensaver, he will most likely share it with his
friends, and the rest as they say is history.

The good thing about it is that you get to reach
hundred of people with just one click. Just keep in
mind to place your business’ name and the web address
in the screensaver that you will make.

You can have them easily made available in your own
website or distribute them to some screensaver sites
or software sites that would gladly display your craft.

Writing

5. Write articles and distribute them for reprint

With all the other viral techniques, this is probably
the most common and at the same time, the most neglected
viral marketing campaign.

It has been accepted that articles are one of the most
viable means of generating sales and traffic in the
Internet. The only problem with some Internet marketers
is that they fail to do the process correctly. What they
do not realize is that making an article is useless if
the resource box is not present.

If you wish to make your site known and you would like
others to reprint your articles, it is extremely important
to always include your resource box. Otherwise, people
who will read the articles will tend to miss the fact that
you are an expert on the field and that you could offer
more information by merely visiting your website.

All of these things are boiled down to a viral marketing
campaign in whatever technique you use, can absolutely
generate more traffic to your site, boost your sales, and
promote your website without the hassle of doing really
hard work. It is the best that you can do for your site
and for yourself, so grab one technique and start the ball
rolling.

Best Wishes,

Paul Gallion
Marketing Strategies Group

Today our video and article focuses on viral marketing
strategies and why viral marketing is more efficient than
other techniques.

Everyone who’s involved in marketing or advertising must
master the art of reaching their target consumers in a
fast, effective, easy and even cheapest way. There are
lots of ways and means on how to touch prospective
clients and the television is proven to be the most
effective yet expensive way. Nevertheless, with the fast
boom of technology, the Internet is now also considered
as one of the easiest to bring about product awareness.

The word “free“, perhaps, is the most compelling word in
a marketer’s vocabulary and this is basically what Viral
Marketing is all about. From the term itself, which is
coined from the word “Virus”, viral marketing is a
marketing technique which is similar to the spread of an
epidemic that can reach others through word of mouth to
increase brand consciousness.

Viral Marketing has been popular because it’s been proven
to be more efficient than the others. It makes advertising
easier, and it can obtain a high and rapid response rate
at a relative low-cost. Remember, if one likes a particular
service, a person will tell it to his friend then his
friend will pass it to her friend, therefore, a word of
mouth marketing starts. However, one main weakness of this
technique is that messages, which are usually sent through
e-mails may look like spam, thus creating a bad impression
on the brand and without knowing it, the promotional
messages will just be sent to the recipient’s spam folder.

One typical example of viral marketing is the Hotmail.com
where the tactic goes like this. They give away free
e-mail service, then every message they sent has a simple
tag at the bottom which says “Get your private, free email
at http://www.hotmail.com”. On the other hand, those who
receives the e-mail will be able to see the note below
the message and it will encourage them to get their own
e-mail address with hotmail since it is just for free then
the list goes on. The message reach a number of recipients
hence increasing social networks.

There are several types of viral messages and methods of
transmission. One type is the pass-along message which
encourages users to pass the message to others. One
example of this is chain letters which prompts readers
at the end of the message to forward the e-mail to a
number of users believing that they’ll get good luck if
forwarded and bad luck if done otherwise. Another form
would be the infamous anonymous matching on ecrush.com
which requires a user to create a list of friends or
acquaintances they secretly have a crush on. A match
only happens if the object of their affection responds
by logging in and does the same. Most of these services
allow users to email anonymous messages notifying them
that a concealed person fancies them. Hopeful romantics
become hooked up on this marketing as they aim to find
out if their crush also feels the same for them.

Also, the process of transmission can occur in various
ways. It may be through word of web where it converts
web-based information into an e-mail. One classic
example is the article from CNN.com where there’s a
link that encourages someone to send a particular
article to a friend. Another sample would be the word
of email, which is considered to be the most common
type. It’s just the simple forwarding and exchanging
of e-mails such as jokes and the like. But perhaps,
the fastest mode of transmission would be through
instant messaging such as Yahoo messenger, ICQ, Google
and MSN since this is the most popular among younger
people and a link referred by a friend is more likely
safe than by some unknown sender through e-mails.

Sometimes marketing companies even offer rewards or
special offers for referring customers, encouraging
the use of these methods. Freebies and discounts can
be music to the ears of everyone especially if
acquiring them is just as easy as counting from one
to three. This is probably one of the main reasons
why marketers prefer this technique among others.

For a viral marketing technique to be successful, an
effortless transfer of a marketing message to others
is important and this works great on the internet
because on the spot transmission is seamless and less
costly. Also, from a marketing point of view, it is
essential that the message to be transferred is
simple to avoid degradation. In short, the principle
of KISS must be followed. Keep it short and simple so
that marketing message would not trigger the recipient
to aim their mouse pointer to the “report as spam”
button.

Best Wishes,

Paul Gallion
Marketing Strategies Group

In today’s video and article we will explore viral
advertising marketing and why it is so powerful.

Viral marketing is the new marketing and advertising
trend right now, especially in the online scene. It
takes advantage of the internet’s network effect to
be able to reach a great number of people in such a
short time.

Benefits of Viral Marketing

Viral marketing strategies offer several advantages
to businesses.

- Easy to execute. There are several methods of
sending viral contents or messages and all of them
are easy to do. Among those methods are sending
email, instant messaging, and using web sites.
Sending viral messages through these media will not
take much effort and time.

- Low-cost. As compared to sending direct mails,
viral marketing proves to be cheaper and a more
cost-effective method. With just a little investment
on viral advertising, its power can reach even
hundreds of thousands of people as compared to
spending the same amount of money to traditional
advertising methods. That is because the only money
to spend is for sending the initial set of viral
contents, then forwarding or replicating the message
will not require additional costs anymore.

- Good targeting. With viral marketing, there is a
huge probability that the message will reach people
that are interested in it. Since the concept of
viral marketing is essentially passing on a message
from a user to another person, most likely, the user
will pass it to a person whom he knows will be
interested in it. Thus, the percentage of wasted
advertising, which is sending the message to the
wrong market, will be reduced.

- High and rapid response rate. Since viral
marketing reaches a good number of the business’
target market, there is also a big possibility to
have a high turnover ratio. Even if the responses
will not immediately convert into profits, there
will still be huge traffic that the business will
receive which is what most web owners want.

These are indeed great benefits a business can get
by adopting this marketing technique. But what
really makes it more powerful than other marketing
or advertising strategies?

Let us take the example of Hotmail, where this
viral marketing term really started. Hotmail was
able to spread over the internet at an amazing
rate. It is like an epidemic that quickly spreads
out to others once there is a single person
infected by the virus. That is why this technique
was named as such.

According to Hotmail’s statistics, its number of
subscribers grew from zero to twelve million users
in just 18 months. Imagine that! What’s more
amazing is that the company spent just $50,000 on
advertising to achieve that number of subscribers.
Compare that to Juno which spent $20 million on
traditional advertising during the same time
period as Hotmail but got much less output.

With those facts about Hotmail, viral marketing’s
main strength is indeed reaching a huge number of
the target market at a considerably low cost.
Hotmail did not even have marketing or advertising
presence in most countries outside the United
States but it got to be the major email service
provider in these places like India and Sweden.

What adds more power to viral marketing is the
fact that the viral message passed on is like an
endorsement from a friend or somebody who can be
trusted. People have this way of thinking that
“if my friend uses this product and is happy
about it, what stops me from using it as well?”

In Hotmail’s case, when those people who received
an email from their friends, relatives, or
colleagues using Hotmail learned that it works
and their friend is a user, they quickly signed
up and became members as well. These people
wanted to belong in this group where their friends
are also in. This technique is also a matter of
association or affiliation.

Hotmail’s case is not an isolated one, though.
During the same time that Hotmail is gaining its
popularity, so does ICQ. ICQ is like a buddy list
and instant messenger, much like MSN and Yahoo
Messenger now. ICQ also used the same technique
and marketing campaign and it gained almost the
same number of subscribers as Hotmail within the
same time frame.

Viral marketing is indeed one powerful tool to
increase popularity of a product or service.
However, just like any other things, proper use
of the technique is necessary. A single mistake
of misuse of it may mean permanent damage to the
product or service being promoted.

Best Wishes,

Paul Gallion
Marketing Strategies Group

In today’s video and article we will explore what is
viral marketing with practical examples of it’s use.

When you purchased an item or availed of a service of a
certain establishment and are satisfied with what you
got, don’t you recommend that to a friend? And when you
give your recommendation, doesn’t your friend buy or
avail of it as well?

More often than not, we express our satisfaction with
some product or service by telling our friends and
relatives about our experience. Some of them will
actually try the same product or service that we
recommended. Essentially, we have just successfully
advertised the product through word-of-mouth without
the establishment having to spend a penny on it.

That is the idea behind viral marketing. Viral
marketing is an advertising strategy that entices
people to pass on a marketing message to their
relatives and friends. It is called as such because of
its similarity to an epidemic that easily spreads out,
with an exponential growth, once an individual gets
“infected.”

How did this marketing phenomenon start?

The concept of viral marketing, which is passing along
a message, has been around for a long time now, even
for centuries. There was just no specific name for it
until 1997 when Steve Jurvetson, a venture capitalist,
came up with the term “viral marketing” to describe
Hotmail’s marketing practice then.

Hotmail’s practice was to append an advertisement of
itself on each message that is sent using their service.
When a recipient gets interested and clicks on the ad,
it will lead to Hotmail’s website for him to signup.
This will go on and on, and the growth is similar to an
exponential curve.

Types of Viral Marketing

There are different ways to apply viral marketing
strategy.

- Pass-along. This is the most common type of viral
marketing. Web sites that ask their users to
tell-a-friend about their products and services is an
example of pass-along messaging. However, there is a
risk of the message being labeled as “spam” by email
providers. Thus, it is important that the “from” and
“subject” lines do not contain any word that may be
tagged as spam.

- Incentivised viral. This is a marketing technique used
by companies in which users are offered rewards when
they refer somebody to the company. This becomes more
effective when the referred person needs to take action
for the reward to be given.

- Undercover. The most difficult viral to spot,
undercover marketing sends a viral message that is
disguised as just an unusual page or piece of news
without obvious link citations.

- Edgy gossip or buzz marketing. This type is most common
in the entertainment world. A good example is the spread
of different controversies, like getting married or divorced,
involving the stars of a movie that is yet to be released.
This is like a word-of-mouth advertising for the movie.

Methods of Transmission

Spreading the viral message can be done in different ways.

- Email. This is the most common type, when people forwards
messages such as inspirational messages, jokes, funny clips
and pictures that advertises a certain product or service.

- Instant Messaging. People who receive links from friends
through instant messaging servers, like Yahoo or MSN, are
more likely to check it out because of the notion of urgency
of the sender.

- Web sites. Most of the articles now published online have
a link that says “Send to a friend.” This is one way to make
the article reach a good number of people by just posting it
in one site.

- Word of mouth. Of course, this is the traditional way of
passing on a message to another person; and most of the time,
the most reliable method too.

Though there are several ways on how to do this kind of
advertising, there are also barriers to it. One was already
mentioned, which is the risk of the message being labeled as
“spam.” Since a lot of companies now are using this method
and promoting their products through email, email providers
proactively created some sort of filter in their system to
separate potential spam emails from the more trusted ones.

Other barriers can be the size and format of the viral message.
If the content is a video clip, its reach may be limited
because of size limitations of most of the email providers.
Media format is also one thing to consider because not all
recipients of the message may have the right application to
open the file.

But despite of these constraints, businesses are already
getting into this style of marketing. Indeed, this
technique helps in dramatically increasing revenues by
reaching a huge number of the target market without having
to spend a big chunk of money for advertisements. Viral
marketing will definitely go a long way, especially in
the World Wide Web.

Best Wishes,

Paul Gallion
Marketing Strategies Group

In today’s video and article we will explore the basics and
principles of viral internet marketing that work. Enjoy!

Viral marketing has definitely gained its popularity over the
global network. More and more businesses are adopting this
marketing strategy to gain their fair share in the market.
The approach developed by Hotmail in increasing its number of
subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives
away email addresses for free. Their marketing approach starts
by giving free web-based email addresses and additional services.
Each of the messages sent with a Hotmail address has an
advertisement at the bottom that goes: “Get your private, free
email at http://www.hotmail.com.”

Then, of course, Hotmail subscribers will use the service to send
messages to their friends and colleagues. These friends and
colleagues will get the message and read it, and then clicks on the
link at the bottom. They will also sign up and be a subscriber like
what the sender did. Then these new subscribers will also email
their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even
millions, of people in such a short time and with little effort from
the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, named six elements or
basic principles of viral marketing. A viral marketing technique
need not have all of these, but the more principles it follows,
the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic
principle of viral marketing. When a person hears the word “free,”
it elicits the interest in him and will avail of that free product
or service, for sure. Having cheap or inexpensive products may also
do the trick, but “free” will give much faster results.

Patience is important in viral marketing. Giving away products for
free may not earn profit today but if the business gets to develop
customer base by giving something for free, it will soon generate
income for them.

2. Easy transfer to others. The medium used to carry the marketing
message to other people should relatively be easy. Viral marketing
has been powerful over the internet because of the ease of
communication the technology offers. Email, web sites, software
downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and
transmission. Simple and short but straight to the point is best,
just like Hotmail’s advertisement at the bottom of each email sent
out.

3. Scalability from small to very large. When viral marketing is
used as a marketing style, it is best that the business is prepared
for rapid growth. In cases of increasing web traffic thru viral
advertising, the web owner should make sure that the host server is
prepared enough to handle the expected increase in traffic within a
short period of time.

This should not be taken for granted; else, it will defeat the
purpose of doing viral marketing. Once people notice that the site
takes a long time to load, they will just leave and forget about it.
That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds
on motivation and behaviors of people for its transmission is a
definite plus. People love to be popular. This motivation will drive
them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an
average person has about 8 to 12 members in their close network of
family, friends and colleagues. Moreover, internet gives way to
creating a bigger network circle. Learning to use these existing
networks in viral marketing will yield better results.

6. Take advantage of other’s resources. Viral marketing need not
consume all your resources away. Using other web sites in posting
your articles, for example, will get them read by a large number of
people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral
marketing first before actually doing it. Being too aggressive
without doing your homework may just lead to damage instead of
success.

Try to adopt those that may be applicable to your product. Use all
of the principles, if possible, for a more successful output.

Best Wishes,

Paul Gallion

Hey everyone today’s post includes both a video and article
on viral marketing strategies. Watch the video and consume
all the tips and techniques from the article. If you are not
using these strategies then you should consider implementing
them for your blog, website and online business!

Viral Marketing Strategies to Sky-Rocket Your Traffic and
Profits By
[http://ezinearticles.com/?expert=Ian_Canaway]Ian Canaway

Viral marketing strategies are marketing techniques which
once implemented take on a life of their own, they continually
expand their reach across cyberspace drawing more customers
and their cash into your net. They can spread like wildfire
from place to place, luring, enticing and pre-selling
prospective customers before they even reach your site.

Viral marketing strategies are so powerful that whole ebooks
and courses have been written on how to implement and use
such techniques to squeeze the most out of them. As once set
up correctly you may never need to pay for advertising again…

So what types of techniques work?

Well as I said there have been book written on the subject, so
here’s a quick run down of a few techniques which I’ve used to
help create steady streams of traffic to my websites.

Writing and submitting articles such as this is a great
technique for getting more links back to your site and for
drawing in more visitors, as people publish them in ezines, on
their blogs and websites and you’ll find them popping up all
over the place.  If you go to Google and type in “How to profit
from your home business blog” you’ll find about 9,290 listings
of that article which I wrote a while back…it’s also the most
popular download at contentdesk.com with over 4200 downloads
last time I checked. So if you’re not regularly writing and
submitting articles, why not?

Power tip: Make your article viral, by adding at the end
something like this to encourage distribution:

“(Feel free to use this article online and in your email
newsletters as long as you leave it intact and do not alter
it in anyway. The by-line and biography must remain in the
article.)”

Putting together and distributing viral ebooks is another
strategy I’ve used with good results. The key is to make them
‘brandible’ so that consumers can brand the ebook with their own
affiliate links, this gives them an incentive to pass them on
and on.

A few places you can give these away are, to your customers,
website visitors or in article/forum signatures. Have a look at
my resource box for an awesome free viral ebook which is like
nothing you’ll have ever seen.

These are two strategies you can implement straight away. Other
viral marketing techniques you could use are:

-Creating and distribution podcasts on your niche; turn your
articles in to podcasts and you’ll add a new stream of visitors
to your site, don’t forget to submit them to podcast directories.

-Create viral videos and submit them to google video, ifilm and
other video related websites. Done properly, these are a very
effective strategy.

-Add refer-a-friend scripts to your site, these are freely
available just do an internet search, I’ve used “Spread The Word”
which is a good free script. If you give away an incentive for
referring friends (e.g. viral ebook) you can really enhance the
effect of this strategy.

There are many more viral marketing techniques that you could use,
focus on one at a time and keep working until you get the results
you want. Decide now to take action and take your business to the
next level.

(Feel free to use this article online and in your email newsletters
as long as you leave it intact and do not alter it in anyway. The
by-line and resource box must remain in the article.)

By Ian Canaway

Who else wants to get their hands on “The Greatest Viral Marketing
Idea of All Time”?
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Click here to download free, while you still can!

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Visit: http://www.asuccesfullhomebusiness4u.com

Article Source:
[http://EzineArticles.com/?Viral-Marketing-Strategies-to-Sky-
Rocket-Your-Traffic-and-Profits&id=173353] Viral Marketing
Strategies to Sky-Rocket Your Traffic and Profits

So in summary this article suggests using the following viral
marketing techniques:

1. Writing and submitting articles that are viral
2. Creating and distributing viral brandable ebooks
3. Creating and distribution of podcasts
4. Create viral videos and submit them to video related websites
5. Adding refer-a-friend scripts to your site

Best Wishes,

Paul Gallion

An auto responder is a promotional tool that automatically handles email subscriptions to your newsletter or mailing list, while building a database of all visitors who join the list.

As statistics show us that it takes about 7 follow up emails before the average sale is made through auto responder interaction with your mailing list subscribers, it goes to show that people tend to hold back their wallets most of the time until they have established an online relationship with you.

Just like getting the initial sale online is a venture into the art of building on-line relationships, so is the customer service or after sales service as well. Follow up and over delivery is especially important when it comes to your online customer, or potential customer.

There are numerous ways for your business to interact with your customer or website visitor, thus building on-line relationships.

Most businesses online make use of an auto responder because this keeps a mailing list database of people grouped together, making it possible for easy contact and following up. Once your web forms are online and ready your visitors can sign up and get direct response follow up messages emailed to them that address their specified needs.

It is easy to set up and once the set up is completed, it takes a lot off your hands when it comes to the work of interacting with prospects or following up on customers with after sales service. Providing informative emails rather than constant hard selling will go a long way towards building trust and credibility with your leads.

When signing up for a web host from which to run your online business, make sure you get a range of helpful scripts for customer interaction. This would include customer support systems, discussion boards, e-commerce platforms, image galleries, polls and surveys, and indeed an auto responder.

Best Wishes,

Paul Gallion

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