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In today's Issue...
Are
You Making These Affiliate Marketing Mistakes?
If you’re new to affiliate
marketing, there are a few things
that you need to know about marketing your affiliate
products – because if you get these wrong, chances are,
you’re never going to make more than a few sales.
Affiliate Marketing Mistake #1: Choosing the Wrong Product
This is a biggie, and probably one of the biggest mistakes
that new affiliate marketers make.
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How do you choose the best
affiliate products?
There are
several ways. You could choose products based on
their popularity or you could choose products based around
your current business.
For
example, if you run a business such as a travel business,
you could find a number of affiliate products…what about a
book on ‘best’ travel destinations?
There are also physical
products that you could sell like
digital cameras or luggage. The point is to look for affiliate
products that complement what you’re already selling.
You could
also choose affiliate products based on how much
commission you’ll make – but think carefully before
choosing
this as your top method of deciding what products you want to
sell.
Finding
quality products should always be your top concern –
because if the products you’re selling are not what you would
buy yourself, the end result is that while you might make sales,
you’re also going to get lots of refund requests –
which means
you’ll end up not making the profit or return on investment
that
you planned for.
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Affiliate Marketing Mistake #2:
Marketing the Product the Wrong Way
We’ve all seen the
ads that say “Make Tons of Money with No Product
and No Website” – those ads are usually
about affiliate marketing.
But think about it for a minute. If you could REALLY do that
– wouldn’t everybody be doing
it? That old saying that “if something sounds too
good to be true then it probably is” holds true when it comes
to affiliate marketing.
Before deciding on how to
market your affiliate product you need to
determine the following: Who are your customers? What do
‘they’ want?
How does ‘your’ product solve their problem or give
them what they need? Where are you going to find your customers?
You need to find out as much information about them as possible;
you need to know where they shop, what their greatest fears
are, what magazines they read or what Internet pages they
visit. Market your
affiliate product where they hang out.
Affiliate Marketing Mistake #3:
Not Writing the Right Kind of Sales Copy
Although it’s not absolutely necessary to hire a professional
copywriter, it is necessary that you learn the
‘basics’ about copywriting and write
sales copy that will appeal to your market.
You need to know what kind of questions your prospect has about your
affiliate product; what kinds of objections they might have and make
sure that you’re answering them.
Add
‘credibility’ with testimonials to show that
other people have bought the product and love it. When you’re
selling affiliate products, the really good marketers will provide you
with sales copy, email copy, etc.
This is great because it’s often been written by a
professional copywriter who understands the market.
However, even if
you’re given a sales page or pre-written
emails to send out to your list, you don’t want to use it
word for word. Make a few changes to give it your own original
touch.
Make it fresh and original so that your prospect doesn’t see
the exact same ad somewhere else – you’ll lose
credibility if that happens.
If you’re offering a
bonus for someone to buy your affiliate
product, make sure that the bonus goes along with the product.
Don’t give away recipes if you’re selling a book
about travel. Make sure your bonus relates to the product and gives
‘value' to your prospect.
For example, you could write your own eBook that tells how to get the
most out of the affiliate product. That’s something that no
one else will be able to sell, because it’s yours.
Whatever you do, when it comes
to affiliate marketing, it’s
easy to avoid making marketing mistakes just by doing a little thinking
and strategic
planning before you get started. And the truth is you can
make a very good living just from selling affiliate products, as long
as you do it the right way.
To Your Success,
Paul Gallion
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